ABOUT LAUREN BOURDREAUX

ABOUT LAUREN BOURDREAUX

Meet Lauren, the Senior Graphic Designer behind the scenes at a Dallas-based Real Estate Brokerage. With a keen eye for aesthetics and a passion for innovation, Lauren approaches each project with an open mind and unwavering focus. Believing that true creativity emerges from a blend of receptiveness and dedication, she consistently strives to push the boundaries of design. From sleek branding concepts to captivating visual narratives, Lauren's work embodies the perfect fusion of style and substance. Welcome to her world of dynamic design exploration.

Education

UNIVERSITY OF MISSISSIPPI
Bachelor of Arts
Attained a Bachelor of Arts from the University of Mississippi with a major in studio art focusing on graphic design and a minor in Journalism.

Strengths & Technical Skills

Graphic Design
Brand Strategy / Identity
Art / Creative Direction
Visual Storytelling
Digital / Print Design
Publication Design
Presentation Design
Social Media Design
Web Design
Project Management
Creative Concepting
Design Systems Management
Leadership / Training
Lead Generation / CRM
Adobe Creative Suite
Canva
Google Workspace
Micorsoft Office

Experience | Real Estate

HEAD OF DESIGN
Rogers Healy and Associates
November 2020 - Present

Leads the design team and manages the design workload across residential, commercial, relocation, and property management divisions. Drives the execution of brand assets including guidelines, listing materials, presentations, and social media templates, while maintaining high standards for quality and consistency.

  • Promoted from Junior Graphic Designer to Head of Design.

    Contributed to the recruitment of 150+ new sales agents through strategic marketing, social media advertising, and brand awareness efforts.

    Created comprehensive brand guidelines and templates for company-wide use and best practices.

    Developed a home buyer’s guide used by REALTORS® to generate and engage buyer clients.

    Designed and produced luxury marketing collateral across print and digital platforms, ensuring quality, profitability, and brand consistency.

    Manages design assets and Creative Cloud Libraries to streamline workflows and maintain quality control.

    Provides design oversight and training to Marketing Associates to support agent marketing requests.

Experience | Advertising

ACCOUNT EXECUTIVE / GRAPHIC DESIGNER
Commercial Ideas
September 2019 - November 2020

Managed four of the agency’s largest accounts and acted as the primary liaison between internal teams, client marketing departments, and external vendors. Defined project parameters, led campaign strategy development, and ensured the delivery of creative assets on time and within budget.

  • Worked directly with clients to define project scope, establish interaction guidelines, and set project timelines.

    Conducted competitive market analysis and provided strategic design and functionality recommendations.

    Collaborated with the marketing team to develop original concepts that integrated traditional and digital marketing strategies.

    Strategized and executed SEO/SEM campaigns across websites, blogs, email newsletters, advertisements, and promotions.

    Performed front-end development for interactive web applications, improving user experience and functionality. Managed websites via WordPress, Squarespace, Wix, and GoDaddy platforms.

Email
Lmdoming41@gmail.com

Phone
(214) 808-1896