HEAD OF DESIGN

Rogers Healy and Associates Real Estate
November 2020 - March 2026

Senior creative leader responsible for brand strategy, visual identity, and design systems for a multi-division real estate brokerage. Drives brand consistency, creative excellence, and scalable marketing solutions across print, digital, and experiential channels through cross-functional collaboration and executive partnership.

• Oversaw full marketing operations and creative execution for a 300+ agent organization across residential, commercial, relocation, and specialty divisions.

• Built and standardized marketing templates, visual assets, and onboarding materials to streamline workflows, improve adoption, and support process optimization at scale.

• Co-led brokerage-wide CRM implementation through the launch of Rechat, overseeing branding customization, MLS integrations, marketing templates, and system configuration for 300+ agents.

• Developed sales enablement tools, buyer guides, and pitch decks supporting agent recruitment, onboarding, and nationwide business development initiatives.

• Developed and implemented comprehensive brand guidelines and design systems to support scalable marketing solutions and long-term brand growth.

• Directed website redesign projects and creative template development to modernize brand presence and improve digital consistency across channels.

• Collaborated cross-functionally with executive leadership, marketing, operations, and technology teams to launch new brand initiatives aligned with long-term growth strategy.

• Directed the design and production of luxury marketing collateral, listing presentations, and investor-facing materials across print and digital platforms.

• Mentored junior designers and marketing staff, providing creative direction, training, and performance feedback to promote skill development and creative excellence.